THE CLIENT

The Happy Tribe is an expanding e-commerce gifting brand that allows customers to express themselves through the unique gifting and personalisation products available on their website.

In the final quarter of 2023, The Happy Tribe set an ambitious objective: to elevate both order volume and their website conversion rate, aiming for a remarkable stride in performance.


CLIENT GOALS

  • .

THE RESULTS

Conversion Rate:

The Happy Tribe didn't just break through the 3% barrier; they soared to a phenomenal 4.8% CVR (conversion rate) by year end!

Orders:

The objective was to achieve a 25% increase in orders. We exceeded expectations, reaching an impressive +198% versus Q3.

Paid Media:

Through Facebook, Instagram, and Google search, our paid ads outperformed industry standards. Achieving an exceptional x4.59 return on ad spend (ROAS), we smashed the x2-4 KPI showcasing the effectiveness of our content optimisation and hyper targeted approach.

Organic Social:

Our product-centric content and promotions produced extraordinary results – a phenomenal 43.2% surge in impressions and an impressive 49.4% expansion in reach.

OUR CLIENTS